The Obama Franchise

Graphic design expert Michael Bierut of the Pentagram firm marveled at that consistency in a Newsweek interview, and he said it's no accident. The uniform blue signs with their signature "O" logo serve as a reassuring symbol of dependability, just like the familiar interstate signs for franchise hotels and fast-food chains.

"I've jokingly said to my wife, 'Someone who can coordinate all those fonts and make them all match perfectly, I trust them to come up with universal health care, and get us out of Iraq, and turn around the economy and do whatever else it takes,'" Bierut said.

I love that. I've long admired the Obama campaign's beautifully designed website.

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